FAQs

Q1. Can we target campaigns by "Impressions". How does it work?

1. In the current deployment, you can target the campaigns by day

2. We will be releasing a feature in October where you can set the rules at the campaign level where you can mention rules like - pause the campaign if the campaigns have garnered N number of impressions on a daily basis or in a given range

Q2. Is the current setup in Cost per Impression or Cost per Day mode?

1. Currently the setup is based on cost per day. Brands can book for a partial day as well (say 20% of the impressions on an inventory for a given day)

2. Brands can use the inventory addition module, as a media planning module, to notch up approximate impressions they need across multiple inventories, across multiple days - and the charge affected will be on the CPD mode

3. We will be releasing the CPM mode of charging in Oct, as mentioned above, and should discuss its use-case/impact in detail

Q3. If we chose the date range for campaign and target for 10Lk impressions. What happens if the impressions are not delivered within the date range. Do we reimburse the cost or extend the campaign?

1.In the cost-per-day method - you are selecting the date range for the inventory. We will not reimburse the amount input by brand. Impressions are only estimated impressions which are not a guarantee. This is standard industry practice

2. In the cost-per-impression method - once we release this feature in October, then brands will get charged on delivered impressions, and at the end of the campaign money will be reimbursed into their account. We should discuss this use case in a bit more detail, and its downstream impact

Q4. Significance of Multi Category/Single Category and "Select your categories". Is this relevant for pilots?

1. This step is an optional input to generate AI recommended inventories

2. Since you are configuring the separate inventory for each category, this will not be applicable for TC

Q5. Significance of "My dates are flexible"? This is only for the AI Inventory Recommendation and has no significance to the actual inventory duration

Q6. Can we have a validation system that brands should be able to block campaigns only before T-X days? Yes, we have this feature, based on the your input the validation can be added.

Q7. What is the significance of choosing X% inventory for a particular date a. If brand A blocks X% inventory, is this X% of the day time? or X% of estimated impressions for the day? i. X% of booking indicate estimated X% impressions for the day b. If brand A blocks 20% inventory first, and if brand B blocks 80% inventory how are the ads run? FCFS or in parallel? i. Both the ads will run in parallel, in a round-robin fashion, in exactly the split determined by brands (in this case 80:20)

c. If brand A blocks 20% inventory first, and if brand B blocks 80% inventory, and if 20% of estimated impressions are not delivered during the day, will the Brand B ads go live or not? i. As they both will run in parallel as mentioned above, hence it won't impact the performance of other brands.

Q8. Can brands choose the time of day when they want ads to render? (50% inventory but want 2nd half of the day) No, we don't support this feature

Q9. As a business can I block brands from booking any slots during a given date range?

1. Yes, we can block brands from booking any slot as per the input received from the client’s end

2. You can do this simply by pre-blocking those slots with default inventory or house ads (internal banners by Tata Cliq)

Q10. How will impressions, spends, clicks be attributed? We can do product level attribution provided we get the product catalog. We can then do attribution for a 30 day window on a last-click basis.